Last week i read a job advertisement on newspaper, a managerial post for a social media manager on high profile company with quite an interesting salary and benefits. so they actually put someone to sit on a desk with a few staff to work their brand on the social media specifically.
well not so surprising though, dont think anyone or any company who doesnt have at least one of twitter, facebook or linkedin account anyway, if they dont, they would be in serious problems promoting their brand.
but having all those account without knowing what to do with them can be a waste of time, lets see what can we do about our website in order to survive in this harsh time of social media ages.
1. Content and Content
Nothing can defeat a good content, if your website is good, its just good. People will come looking for it and other websites will refer and put backlinks to your content. But of course in the internet where there are millions of other good content, you will need time and time to make your website show up on the surface.
2. Promote Content
They were times not so long ago, when we use digg, delicious,reddit and lots of news aggregator to help boost our content, but now they all seems to go downhill with users interaction, people choose to share content through social media, leaving news aggregator helpless.
So you have to promote your content yourself, make facebook pages, build popular twitter accounts etc. But who’s going to follow your account if your words are only promotions? You need more than few tricks and strategy to play in these media.
3. Get Technical
If youre a website owner dwelling with websites for years, surely you’d understand with terms such as keywords, tag, meta tag, backlinks etc. You’re going to cope with all of those terms and learn how to use it well enough within your content. All those will help boost your website and all of its content to get tracked by the search engine.
4. Get premium
Google, facebook and twitter and other media platform offer ways to help you promote your website, like putting advertisement on adwords, banner on facebook, or pay popular account to tweet your brand or link.
You could choose these methods and let the media boost your website.
5. Get Professional Help
Okay now let face it, you can try all those methods and ended up wasting hundred of dollars with your website/product still relatively unknown.
Maybe its time you put your effort in making a good content/product and let the professional do their magic, consulting your business to a SEO Consulting Services might guide you to a right direction, and the important thing, your money well spent.
They will analyze your website/product and should give you technical insight as to which methods will help you achieve your goals.
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